Why I Prefer Building an Audience I Can Reach Directly

One thing I have never liked about social media is that having followers does not necessarily mean being able to reach those followers. A platform can show one post widely and then barely distribute the next one. Algorithms change, networks rise and fall, accounts can lose reach and eventually the audience somebody spent years building may become much harder to contact. That does not make social media useless. I simply do not want it to sit at the center of my business. I would rather use those platforms to help people discover M.V. Mitic and Valentine Kingdom, while the real foundation remains somewhere I control.

I Want the Website in the Middle

If someone discovers one of my articles through Pinterest, Bluesky, Facebook, X or another platform, that is useful. Ideally, though, that journey eventually brings them to my website. That is where everything connects: the articles, books, library, newsletter, account and reading experience. I can decide how those pieces work together without depending on a third-party feed. If I want to change the design, add another book or create a new part of the reader, I can do it directly. The website gives everything one permanent location rather than spreading the entire project across accounts owned by other companies.

Direct Relationships Become More Valuable Over Time

A newsletter subscriber or registered reader represents something different from a social follower because that person has deliberately created a more direct connection with the website. If I release another book later, I do not necessarily need to introduce Valentine Kingdom from the beginning again. Some readers may already know the world, remember the website and want to return. That can become extremely valuable as the catalogue grows because every new release is not starting from zero. The same principle applies to audiobooks, physical editions or anything else I eventually create around the series.

Social Media Can Still Be Useful

I am not trying to abandon social platforms. I just want them to function as roads rather than the land everything is built on. One article can be published on my website and then distributed through several networks. Pinterest can give it long-term discovery, another platform may produce a quick burst of attention and Google can eventually send search traffic directly. All of those sources can lead toward the same central ecosystem. That makes much more sense to me than trying to build separate businesses on every platform. I do not want a Pinterest business, a Facebook business and an X business. I want one M.V. Mitic and Valentine Kingdom audience that can discover the project from many different places.

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